World Quality Day is celebrated annually on the second Thursday of November to help raise awareness and highlight the positive impact of quality on organizations. The day is intended to raise awareness around the world of the important contribution of quality to both organizational and national growth and prosperity.

Customer-focused organizations have a culture of creating value for their customers by innovating and improving products, services and processes. In a world of ever-increasing customer expectations, competition and technological change, businesses strive to be seen as partners in the eyes of their stakeholders.

The quality profession helps businesses develop a consumer-centered quality culture that will help them:

• Recognize that it is the client, not the company, that  determines what quality means

• Understand the quality of products and services through the eyes of their customers

• Share information about the quality of your work with clients

• Collaborate with customers to improve product / service quality and problem solving.

World Quality Day gives us the opportunity to show how quality can help build customer-centric organizations.